User-Centered Design Excellence for Government Services
We are a specialist consultancy dedicated to transforming government digital services through user-centred design principles and proven design standards. Our team of certified UCD professionals helps public sector organisations create accessible, inclusive, and highly usable digital experiences that meet the needs of citizens and government users alike.
With deep expertise in government design systems and service standards, we guide organisations through every stage of the design process—from initial user research and service mapping to prototype development and accessibility compliance. Whether you’re adapting existing frameworks like GOV.UK or building new design systems from the ground up, our approach ensures that government services are not just digitally transformed, but genuinely improved for the people who use them.
Our Services
User Research & Discovery
Comprehensive user research including interviews, surveys, usability testing, and ethnographic studies to understand citizen needs and pain points across diverse user groups.
Service Design & Mapping
End-to-end service design that maps user journeys, identifies opportunities for improvement, and creates seamless experiences across multiple touchpoints and government departments.
Accessibility & Inclusion
WCAG 2.1 AA compliance assessment, inclusive design workshops, and accessibility auditing to ensure services work for users with diverse needs and abilities.
Prototyping & Design Systems
Rapid prototyping and design system development, including adaptation of proven frameworks like GOV.UK Design System, creation of custom design patterns, and development of scalable design systems tailored to your government organisation’s specific needs.
Design System Creation & Implementation
Ground-up design system development for governments without existing frameworks, including component libraries, design tokens, accessibility guidelines, and comprehensive documentation to ensure consistent, scalable digital experiences.
GDS Assessment Support
Preparation and support for GDS service assessments, including Alpha, Beta, and Live assessment readiness, documentation, and presentation coaching for UK government organisations.
Training & Capability Building
Comprehensive training programmes in user-centred design, agile delivery, and government design standards for public sector teams, including workshops on user research methods, design thinking, and design system implementation.
Digital Transformation Strategy
Strategic consulting on digital transformation initiatives, helping organisations adopt user-centred approaches, establish design standards, and build internal UCD capabilities regardless of existing infrastructure.
Content Design & Information Architecture
Plain English content design, information architecture optimisation, and content strategy development that makes complex government information accessible to all users, with frameworks adaptable to any government context.
Getting Started
Ready to transform your digital service? We begin every project with a thorough Discovery phase to understand your users and their needs. This ensures we build the right service, not just any service.