01
User Research & Discovery
Comprehensive user research including interviews, surveys, usability testing, and ethnographic studies to understand citizen needs and pain points across diverse user groups.
What we offer
Services
User-Centered Design Excellence for Government Services
We are a specialist consultancy dedicated to transforming government digital services through user-centred design principles and proven design standards — from initial Discovery through to live service delivery and continuous improvement.
Our Services
02
Service Design & Mapping
End-to-end service design that maps user journeys, identifies opportunities for improvement, and creates seamless experiences across multiple touchpoints and government departments.
03
Accessibility & Inclusion
WCAG 2.1 AA compliance assessment, inclusive design workshops, and accessibility auditing to ensure services work for users with diverse needs and abilities.
04
Prototyping & Design Systems
Rapid prototyping and design system development, including adaptation of proven frameworks like GOV.UK Design System and creation of custom design patterns for your organisation.
05
Design System Creation & Implementation
Ground-up design system development for governments without existing frameworks, including component libraries, design tokens, accessibility guidelines, and comprehensive documentation.
06
GDS Assessment Support
Preparation and support for GDS service assessments, including Alpha, Beta, and Live assessment readiness, documentation, and presentation coaching for UK government organisations.
07
Training & Capability Building
Comprehensive training programmes in user-centred design, agile delivery, and government design standards for public sector teams — including workshops on user research methods and design thinking.
08
Digital Transformation Strategy
Strategic consulting on digital transformation initiatives, helping organisations adopt user-centred approaches, establish design standards, and build internal UCD capabilities.
09
Content Design & Information Architecture
Plain English content design, information architecture optimisation, and content strategy development that makes complex government information accessible to all users.
Getting Started
Ready to transform your digital service? We begin every project with a thorough Discovery phase to understand your users and their needs.